In
September 2010 Carolina Herrera presented her new fragance 212 vip.
This new fragrance
totally new in the market and totally awesome, evokes joy and fun in a party
which is totally exclusive and private.
In this ad,
there is not any celebrity making propaganda of the product, since the message
of this ad has to do with the exclusiveness and privilege which is related with
the slogan ‘VIP’ ( very important person), thus, if you use this fragrance you
will be an important and successful person wherever you go.
This one,
is a luxury version which is not for daily use but to make use of it during the
night, most probably in a party or in those occasions in which you need or want
to be the focus of the place.
I have to
mention that this perfume is a classic product which sells prestige and
quality, its fragrance line has extreme success
among the young people, where the attraction, distinction and youth are
weapons of seduction.
What caught
my attention most is the fact the ad does not give any information about the
product itself, and it finishes with the announcer saying the name of the
perfume and clarifying that is for him and for her.
Personally,
I am a large consumer, since everything I see in a shop or through an ad I feel
I need it, and a few days later I find myself buying a big quantity of
different stuff.
